Netflix: Sign-Up Optimization

Context

During my time at Experientia Global, I worked on a project exploring how Netflix could improve its sign-up experience on Smart TVs. The goal was to reduce friction in the onboarding process and increase the conversion from free users to paying subscribers.

The project combined global UX benchmarking, trend research, and interaction design to identify new opportunities for seamless TV onboarding.

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My Role

UX Research & Interaction Design

Responsibilities included:

• Researching global best practices in onboarding and streaming platforms
• Analyzing sign-up flows across digital services
• Mapping and documenting interaction flows for TV environments
• Developing simplified sign-up concepts optimized for remote control interaction
• Contributing to strategic UX recommendations for Netflix

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Approach

Global UX Benchmarking

Analyzed more than 100 digital services to identify emerging onboarding patterns and best practices.

Trend Research

Explored technological and behavioral trends shaping the future of digital entertainment.

Interaction Flow Analysis

Documented and analyzed different sign-up flows to identify friction points in TV onboarding.

Design Recommendations

Developed simplified sign-up flows tailored to the constraints of Smart TV interactions.

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Key Contributions

• Global benchmarking of onboarding and streaming UX patterns
• Analysis of interaction flows across multiple digital services
• Design of simplified TV sign-up flows
• Identification of friction points in TV onboarding
• Strategic UX recommendations for Netflix

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Impact

• Provided insights into emerging onboarding trends in digital entertainment
• Delivered design recommendations for improving Netflix’s TV onboarding experience
• Contributed to strategic thinking around frictionless sign-up experiences

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Skills Demonstrated

UX Research

Interaction Design

User Journey Mapping

UX Strategy

Design Thinking

Trend Analysis

Product Innovation