On Running: Digital Sales Training

Context

During my time at Atfront AG, I worked on a digital learning initiative for On Running, a rapidly growing global sports brand.

As the company expanded internationally, ensuring consistent product knowledge and brand understanding among global sales teams became increasingly challenging. Retail staff, partners, and internal teams needed a scalable way to stay up to date with On’s evolving product portfolio and brand philosophy.

The goal of the project was to develop a digital sales training platform that could deliver engaging learning experiences across global teams.

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My Role

UX Design & Digital Product Concept

Responsibilities included:

• Contributing to the design of a digital learning experience for sales teams
• Developing concepts for engaging training modules and learning flows
• Translating brand and product knowledge into interactive digital formats
• Supporting the design of mobile and web-based learning interfaces
• Ensuring the learning experience aligned with On’s brand identity

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Approach

Learning Experience Design

The project focused on transforming product and brand knowledge into an engaging learning experience rather than traditional training materials.

Mobile-First Platform

The training system was designed as a native mobile application combined with a responsive web platform, allowing global sales teams to access training anytime.

Storytelling & Analogies

Content was designed using storytelling and analogies to make complex product knowledge easier to understand and remember.

System Integration

The platform was integrated into On’s existing digital ecosystem to ensure consistent distribution of product knowledge and brand messaging.

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Key Contributions

• Contributed to the UX concept of a global digital sales training platform
• Designed engaging learning experiences for product and brand training
• Developed concepts for mobile and web-based training interfaces
• Translated product knowledge into structured digital learning modules
• Helped ensure consistency of brand communication across global teams

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Impact

• Enabled scalable training for global sales teams
• Improved consistency of product and brand knowledge worldwide
• Provided an engaging digital learning experience accessible across devices

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Skills Demonstrated

UX Design

Digital Learning Experience

Product Concept Development

Mobile UX

Content Strategy

Brand Experience Design

Digital Product Design

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