Bayer: Innovation Workshops

Context

This project was realized as a collaboration between PixleLab and Lucid AG for Bayer. The company wanted to better understand the challenges faced by its field staff and explore new ways to improve their daily work experience.

As organizations increasingly recognize that innovation requires more than purely economic thinking, Bayer aimed to apply design methods to uncover deeper organizational challenges and identify meaningful interventions for their field teams.

‍

My Role

Experience Design & Workshop Facilitation

Responsibilities included:

• Collaborating with a multidisciplinary design team
• Conducting research to understand the challenges of Bayer’s field staff
• Facilitating design thinking workshops with stakeholders
• Translating workshop insights into potential interventions
• Supporting the development and implementation of solutions

‍

Approach

Stakeholder Research

We worked closely with Bayer’s field staff and internal stakeholders to understand their work environment, challenges, and needs.

Design Thinking Workshops

A series of workshops were conducted to uncover underlying problems and identify opportunities for improving the field staff experience.

Problem Framing

Insights from research and workshops were synthesized to identify core organizational challenges affecting the field teams.

Intervention Design

Based on these insights, targeted interventions were developed to improve workflows, collaboration, and the overall work experience.

‍

Key Contributions

• Conducted research with field staff and stakeholders
• Facilitated design thinking workshops
• Synthesized insights into actionable problem statements
• Contributed to the design of targeted interventions
• Supported the implementation of solutions improving the field staff journey

‍

Impact

• Helped uncover key challenges faced by Bayer’s field staff
• Enabled a more structured understanding of their work experience
• Contributed to the development of interventions improving their daily workflows

‍

Skills Demonstrated

Design Thinking

Workshop Facilitation

Employee Experience Design

Service Design

Stakeholder Research

Problem Framing

Innovation Facilitation

‍